This programme prepares students to enter the challenging field of international business management. The curriculum focuses on the strategic business development of organisations operating across borders and the political, cultural and economic challenges faced in the global marketplace. The dissertation allows for self study and for students to further specialise on a specific area of interest. This is for students who intend to make their management careers in the industry and wish to be best placed to achieve rapid promotion.
22 week internship placements can be taken after each semester of study. To complete the BA programme, a student must have completed a minimum of 12 months of placements in total.
We pride ourselves on offering an individual service to all our potential students. If you wish to be contacted for a free academic consultation by one of our Admissions Officers, then please complete the below form indicating the study area that you are interested in. We will then contact you directly to discuss your options at IMI.
This unit allows students to reflect on their academic and personal progression and guides them through a professional approach to employment applications, curriculum vitae development and interview skills.
This unit explores research frameworks and philosophies, methodologies and data analysis techniques to support the various stages of the dissertation writing process.
Covering all aspects of overseeing an international marketing team targeting customers from across the globe through a variety of channels and platforms.
Providing an insight into contemporary digital marketing strategies and how corporations best utilise these to increase engagement, commerce and return on investment.
Leading international firms have to plan months, if not years, in advance but also be responsive to market changes and unpredicted factors. This unit gives students the groundwork for solid business planning and the skills to be able to react to, and even take advantage of, the unexpected.
Corporate ethics and responsibility is a key consideration for global facing businesses. This unit reviews the latest sustainability theories, trends and practices through relevant case studies on sustainable business operations, development and branding.
The dissertation is a sustained, in-depth and independent piece of research into a self-selected topic which reflects the students pathway specialisation. Students are given a supervisor to support the writing of the dissertation and meet regularly with them to receive guidance on the process and feedback on formative submissions.
from Israel/Switzerland , graduated in 2005
I am very thankful for the time I spent at IMI. It was an inspiration for my entrepreneurship. There is not a single day that I do not quote Professor Gavin Caldwell... Furthermore, studying and living in such a diverse community made me a better manager of my international team. Learning marketing for specific international markets has helped me to form a Kai Sushi meal experience for the local Swiss market.
Most IMI programmes require proof of English language level as part of the entry requirements. Our approved tests are:
To check if your qualification is one that we accept, or to find out more information about the different certifications, please contact us.
Keep up-to-date with all the latest news and events from our school in our monthly newsletter...
19 January 2023
It was our pleasure to host some key industry partners here on campus for a special industry lunch in the Swiss Room restaurant...
18 January 2023
Our culinary students took part in the 'Meat Free' challenge, tasked with creating a vegetarian three-course lunch for our Swiss Room restaurant...
12 January 2023
It was great news for our students as the Swiss authorities increased the minimum salary for hospitality placements to 2'303 CHF...
21 December 2022
With a growing awareness of the impact our travel habits can have on the environment, we examine the new trend of slow tourism and how it could offer a way to balance our planet's health with people's desire to explore it...
07 December 2022
At IMI, we are continuously improving our application experience by providing our prospective students with modern and state-of-the-art service and tools...
