This unit allows students to reflect on their academic and personal progression and guides them through a professional approach to employment applications, curriculum vitae development and interview skills.

This unit explores research frameworks and philosophies, methodologies and data analysis techniques to support the various stages of the dissertation writing process.

Covering all aspects of overseeing an international marketing team targeting customers from across the globe through a variety of channels and platforms. 

Providing an insight into contemporary digital marketing strategies and how corporations best utilise these to increase engagement, commerce and return on investment.

Leading international firms have to plan months, if not years, in advance but also be responsive to market changes and unpredicted factors. This unit gives students the groundwork for solid business planning and the skills to be able to react to, and even take advantage of, the unexpected.

Corporate ethics and responsibility is a key consideration for global facing businesses. This unit reviews the latest sustainability theories, trends and practices through relevant case studies on sustainable business operations, development and branding.

The dissertation is a sustained, in-depth and independent piece of research into a self-selected topic which reflects the students pathway specialisation. Students are given a supervisor to support the writing of the dissertation and meet regularly with them to receive guidance on the process and feedback on formative submissions.