This unit allows students to reflect on their academic and personal progression and guides them through a professional approach to employment applications, curriculum vitae development and interview skills.

This unit explores research frameworks and philosophies, methodologies and data analysis techniques to support the various stages of the dissertation writing process.

Covering all aspects of overseeing an international marketing team targeting customers from across the globe through a variety of channels and platforms. 

Providing an insight into contemporary digital marketing strategies and how corporations best utilise these to increase engagement, commerce and return on investment.

The dissertation is a sustained, in-depth and independent piece of research into a self-selected topic which reflects the students pathway specialisation. Students are given a supervisor to support the writing of the dissertation and meet regularly with them to receive guidance on the process and feedback on formative submissions.

The successful marketing and promotion of an international business demands careful, considered planning. This unit explores the key areas that marketeers must consider when developing strategy as well as examining the latest opportunities available in the digital era. 

Selling a product or service to an international market requires careful consideration of logistics, marketing, communications and competition. This unit offers and in-depth overview of all of these factors as well as considering the challenges of cultural and environmental issues facing global industry.