| Joint 3 US credit winter programme in France |
Topics covered during the two weeks programme are: Master development strategies for the tourist industry Discover the latest trends, the role of web-marketing, and the "green" influence on tourism Acquire strategic tools to assess business development opportunities Work on real-life tourism challenges for L'Alpe d'Huez ski resort. Spend the second week in the world-renowned ski resort at L'Alpe d'Huez, learning and skiing at the same time. IMI's faculty Lukas Ritzel will be teaching in the second week for this joint programme. |














