IMI Research Forum V

"Thinking not Sinking"

Our fifth Research Forum was our biggest to date with our Oxford Brookes International Culinary Arts students participating for the first time. The theme recognised the often overwhelming feeling that can come as students embark on large research projects but aimed to show how, through organisation, planning and structure, these anxieties can be overcome.


Forum Winners...

Best Presentation: Anushka Srivastava

Best Poster: Shao Ni (Annie) Chin

Student reflections on the forum...

Best of the Forum...

Featured Presentation

Student: Anushka Srivastava

Nationality: India

Research TitleNew Food Product Development - Vegetarian Indian macaroons.


"New product development is essentially about creativity and ideas, but commercially these have to be implemented as a series of events through an organization" - Earle & Earle 2008. In this presentation, Anushka set out the research steps needed to launch her new food product into the highly-competitive confectionary market. This included market research and food testing, the use of sample groups and flavour comparisons, the identification of the target market and the final product development and packaging.  


Featured Poster

Student: Shao Ni (Annie) Chin

Nationality: Malaysia

Research Title: The social impacts of mega-events on local residents' opinions: the case of the 2017 Kuala Lumpur Southeast Asian Games.


Investigating the social impacts of the SEA Games on local residents, Annie's research used a combination of secondary literature review and first hand interviews and questionnaires to gage the local community's reaction to the event and its impact on both daily living and longer term social and community development. 


Forum Presentations

Smriti Basnyat - Nepal - The role of digital marketing in promoting sustainable tourism destination: the case of Timor Leste.

Sofia Branca - ItalyTourism and hospitality journal readership and usefulness among tourism/hospitality educators and practitioners in Switzerland.

Alejandra Flores and Patarakan Poputharak - Ecuador and Thailand - An exploration of the differing motivating factors between Thai locals and foreigners attending the Chang Music Connection event in Bangkok.

Yanawut Khamthana and Helge De Wilt - Thailand and Holland - Value perception on luxury hospitality services: a comparison between generation X and generation Y.

Maria Masanek - Germany - The effects of personality traits on career satisfaction and turnover intention: a study of front-line employees in 4-5 star hotels in Switzerland.

Ekaterina Rulevskaya and Elina Bolshakova - Russia - Female entrepreneurs in the service sector: do they differ from their male counterparts? 

Xinan Xue - China - Forbidden social media use: an enquiry into the limitations for marketing to international tourists in China.

Pranav Yogesh - India - New Food Product Development: mini-bomb Alaskas.

Toby Yuen - Hong Kong - New Food Product Development: vegetarian Xiao Long Bao with plant-based meat.


Chandni Mahajan - India

Chotika Petlek - Thailand

Kuyhuoy Kuo - Cambodia

Sean Frederic Wijaya - Indonesia

Thanyathorn Sirayathorn - Thailand


Choo Jie-Aun - Malaysia

Jun Lu - China

La Thi Thao Ly - Vietnam

Xuan Chong - Singapore


Fabiana Bertozzi - Switzerland

Natasha Lau - Canada

Som Kaewkong - Thailand

Chin Shao Ni - Malaysia

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